For ten years we helped small businesses thrive. Now we’re going to run one of our own.

Matt Beal and Matt Liptak spent close to a decade working side by side at Storable, the clear leader in self-storage technology and trusted by about 60% of the industry. They joined when it was a roughly $300M company and helped build it into a business worth more than $4B. Both held senior leadership roles, led teams, and owned the P&L for the products they ran.

Matt Beal

Beal led growth, client-experience, and product-management teams. His most recent and favorite role was Storable Easy, the company’s entry point for smaller operators, a business doing roughly $20M in ARR that put him in direct contact with more than 12,000 small-business owners. What he took from it was that small businesses rarely have the resources to bring in every kind of expertise they need, and that the most rewarding work was giving them something that delivered a real result.

Matt Liptak

Liptak led operations, data, and account-management teams across several of Storable’s business lines. His standout work was the Marketplace business, a customer-acquisition product that helped small, independent operators hold their own against the big national players, and which he helped grow from roughly $20M to about $90M in revenue. What he took from those years is that a business runs best when the team inside it is set up to succeed, and that the most rewarding work was helping them serve their customers better.

Storable was really several businesses at once: property management software, a marketing storefront, tenant insurance, payment processing, a marketplace, and access control. Our job was to move between them, learn how each one made money, and make it perform. We got good at stepping into an unfamiliar business, understanding it quickly, and improving it. That’s the skill we’re bringing to accounting.

What stayed constant across all of it was the work we cared about most: helping small-business owners run better, more profitable companies. After a decade of doing that for other people, we’re ready to take the next step and run a business of our own.

Accounting is a natural fit for our skills and our passions. The firm’s job is to give other small businesses something they can’t justify bringing in-house: clean books, handled taxes, and an owner who’s free to focus on running the place. We’re here to own and run a firm like that for the long term.

We’re focused on one place: the Austin metro. It’s where we both live, where we’ve spent close to twenty years, and the community we want to support. We plan to own and run the firm here, close enough to meet clients face to face when it matters.

We’re not accountants by training, but we’ve never led a business from a distance, and we don’t plan to start. For ten years our work was to step into an unfamiliar business, learn how it really runs, and earn the right to grow it. Accounting is the next one. We intend to learn the books and the returns, take on the tactical work ourselves when it’s needed, and go as deep here as we did on every line we ran at Storable. Because we’ll understand that work firsthand, we can give a firm’s accountants the tools, time, and support to do their best work.

This is where our background pays off. We spent our careers building tools that let operators run leaner, steadier businesses, and we’ll do the same here. The right tools take the repetitive, low-judgment work off an accountant’s desk, like data entry, reconciliations, and chasing paperwork, so the people doing the work can spend their time on judgment, on clients, and on the parts of the job they trained for. The client gets more of their accountant’s attention, and the accountant gets to do the work that matters.

We’re not buying a firm to flip it. We’re buying one to run for years, and to make it better by taking good care of its clients and giving its team better tools to do the work. The trust and reputation a good firm has built are what make it valuable, and protecting them is the job.

The best way to learn more about us is to reach out. We’d be glad to talk.

• Matt Beal matt.beal@2mstudios.com 281-797-3883
• Matt Liptak matt.liptak@2mstudios.com 914-525-3953